As someone who's constantly struggled with ADHD, life always felt like juggling knives on a unicycle. I could put in effort - but only if I had the right systems catching what my brain dropped.
Then one day in high school, I saw Iron Man. What caught my eye wasn't the suit. It was the assistant. The relationship between Tony Stark and Jarvis showed me the kind of future I wanted: a calm voice helping me through the chaos.
I've been chasing that vision ever since.
College hit me like a truck. One day I was goofing off in class, the next I was expected to be an "adult." No roadmap, no structure. Just an endless stream of decisions (and distractions). That's when it really clicked - software could help. So, I started experimenting.
First it was calendars and to-do lists. Then, I graduated to personality tests. Career quizzes. Biographies. I read Atomic Habits and The Power of Full Engagement. I studied Benjamin Franklin's journals and tried his daily planner. I listened to Tim Ferriss while walking to class.
Life felt like one big puzzle, and I was determined to optimize it.
There were weeks where I felt like a fraud: reading all the right books, making all the lists, and still falling behind.
I tested everything: from giant printed habit trackers on my bedroom wall, to sleep experiments at work. I was constantly tweaking systems.
But one thing was still missing from every approach I tried: real accountability.
The Breakthrough
That's when I got an idea. I went on Upwork and hired a random Ukrainian guy to call me every night at 10pm. Worst case, I figured I'd get to practice my Ukrainian. Best case? I had no idea.
What happened next changed everything.
The only thing my Ukrainian contact did was call and read through a Google Form I gave him. But knowing my phone was going to ring? That was enough for me. I'd be mid-episode of some show, and as soon as the commercials hit, I'd knock out a handful of pushups and throw on a quick meditation - just because I knew he'd ask.
That's the power of external triggers and why daily calls work when notifications don't. Not willpower—just a simple scheduled commitment that made showing up inevitable.
That year, I hit personal bests in the gym. Built deeper friendships. Got promoted at work. I wasn't struggling to find motivation anymore. I was firing on all cylinders.
Building the Future
After four years at Eight Sleep working with sleep coaches and behavioral scientists, I left to try and scale that experience up for more people. When I discovered GPT-3, the missing piece fell into place.
For the first time in history, computers could actually talk to you. Not just reminders and notifications. Real conversations.
Software could finally play the role of a person. It could democratize the coaching experiences that used to cost thousands and make them available for everyone.
ChatGPT was about to change the world - but I saw something different. If you combined a powerful assistant with tools built specifically to help people grow, you could help millions live happier, healthier, more intentional lives.
And that's exactly what I've been building for the past 3 years.
Not just another self-improvement app.
A coach. A mirror. A friend who won't let you coast.
It turns vague goals into small, daily steps - and actually keeps you on track. With phone calls. With texts. Every. Single. Day.
Fall off the horse? It helps you understand why, and gently guides you back on. Crushing your goals? It celebrates like a human would. Imagine hearing you've done 10,000 pushups this year - on a day you were feeling down.
Who It's For
And it's not just for gym rats or productivity nerds.
- Trying to level up at work?
- Chipping away at a degree?
- Working on being a better partner?
We've got you.
I even set grandma up after noticing her wheezing. She'd been skipping her prescribed breathing exercises for years. Now? She looks forward to her daily coaching calls. She walks an hour a day. Smiles more.
And she's not alone - we've helped thousands build daily habits that actually stick.
Because that's the hard part, right? Not starting. Sticking with it. That's where we come in.
Our system is built on behavioral science, identity-based change, and years of real-world testing. We understand that imperfect action beats perfect plans, and that the fastest way to build lasting habits is through daily accountability—not heroic bursts of willpower.
Ready to discover what you're capable of? Start your free trial and experience the accountability that changed my life—now powered by AI and available to everyone.
Andriy Rusyn
Founder & CEO, Habit Coach AI
